Our brands
Our brands have different profiles, but all centre around form, function, and sustainability. Through several acquisitions in recent years, we have been able to broaden the product portfolio of the corporate group.
Established: 1927
Headquarters and manufacturing: Mora, Sweden.
Key Features: High quality, elegance, and perceived value, with a position in the upper medium and premium segments. Mora Armatur’s product lines are characterised by modern design, user-friendliness, quality and environmental awareness.
Target Market: Mora Armatur is a lifestyle brand aiming to attract customer groups such as architects, interior designers and design enthusiasts for the long term.
Established: 1865
Headquarters and manufacturing: Mora, Sweden.
Key Features: High technological content, quality, and reliability have contributed to the brand’s strong position and the epithet “the professional’s choice.” Products are based on proven solutions with market-leading technology, such as soft closing, ceramic sealing, pressure-balanced thermostats, UV LED cleaning and connected taps. FM Mattsson’s products are sold by professionals, are for professionals, and for anyone who wants to be professional.
Target Market: The FM Mattsson brand is the market leader in the Swedish tap market, well-established in other Nordic countries, and represented in large parts of Europe.
Established: 1932
Headquarters and logistics centre: Odense, Denmark.
Key Features: Associated with the well-known Danish design tradition and good quality. The Damixa brand has a wide range and offers numerous complete series for bathrooms and kitchens. The products have a functional design with innovative solutions where form and function go hand in hand.
Target Market: Damixa is one of the leading brands in Denmark and is well-represented in the rest of the Nordic region, Benelux, and Germany. The brand is present in most of the market’s sales channels, from premium stores with integrated kitchen and bathroom solutions to DIY stores and e-commerce, targeting those who appreciate affordable design.
Established: 2007
Headquarters and logistics centre: Rotterdam, the Netherlands, and Viareggio, Italy.
Key Features: Italian design with high quality and short time-to-market to suit customers’ needs. The brand has a strong product portfolio with numerous finishes and different design aesthetics to attract the main target group, consumers.
Target Market: Since its launch in 2008, the brand has become a market leader in Benelux and now has more than 400 retailers. Hotbath’s Italian sales office works towards multiple international markets.
Established: 2011
Headquarters and logistics centre: Newtownards outside Belfast, Northern Ireland.
Key Features: Aqualla offers a unique range of bathroom products – taps, showers, mirrors, towel radiators and accessories – blending distinctive expression with practical features for both classic and modern living.
Target Market: Aqualla is a leading supplier in the UK and Ireland. The brand is present at a large network of retailers.
Established: 1880
Headquarters and logistics centre: Newtownards outside Belfast, Northern Ireland.
Key Features: Intelligent and stylish bathtub solutions for the perfect bathroom. Details that set us apart from our competitors and create a benchmark for quality, performance, and aesthetics.
Target Market: Adamsez is an established brand with a long history; its current market focus is in Ireland and the UK. The brand is present in a vast network of retailers.